pORTFOLIO
Work
I started copywriting in Singapore. I had no mentor, nobody to say, “just work for ad agencies.” So I took all the work offered. There was so much. I liked the challenge of trying what I had no business trying.
I keep a strongbox full of the older work – campaigns, DM, brochures, posters and all the stuff that accrues after years in the business.
Which is to say, if you’re looking for something and don’t see an example of it here, ask me and there’s a good chance I’ll have something close to it.
Talk to me
Norleaf Cannabis Edibles
Naming, brand tonality and a new website for a new company in a new industry, in a newly legal sector.
Mercury Marine
Two print campaigns targeting Canadian cottagers for two outboard motor lines.
Harley-Davidson
Targeted direct mail pieces for this legendary motorcycle brand.
TripleClamp Moto
Small startup needed a name, Shopify site and a social media strategy.
#THANKAFRAMER
Full multimedia campaign thanking American framers for this NYSE-listed timber products company.
#BECOMEAFRAMER
Follow up to successful #THANKAFRAMER campaign of the previous year.
Earth Inc.
Toronto's most famous landscape architects gave me free creative reign to write their website.
Razor Company
Toronto startup with limited budget needed a hard hitting web video for launch.
Charity For Victims Of Torture
Bus shelter advertising campaign for a Canadian charity doing God's work.
Blue Book Cruises
Print ad launch campaign for a Washington D.C cruise line.
Geneva Centre for Autism
A charity event I co-founded with Geneva Centre for Autism, and for which I handled marketing & media.
Malivoire Wines
Launch print ad campaign for Niagara winery's three new brands.
EAT Gym
Startup gym in Toronto's business core needed a new website that made clear their unique offering.
Dig Insights
Straight forward website for a Toronto market research giant.
L.V. Lomas
For over a decade I wrote numerous print campaigns, digital pieces and their website.
Zinata
New website and brand tonality for global supply chain engineering startup.
Saponetti
Zero waste soap and personal care products startup needed a website & video.
Ingle International
Creative company in a highly non-creative industry wanted to stand apart from competitors.
Jackson Marketing
Left-brain/right-brain concept for boutique ad agency seeking wide appeal.
Zymewire
New website for a health sciences lead generation startup.
Hexja Composites
Polish carbon fibre manufacturer startup required a new website and branding tonality.
Don't be Shy
Contact
Get a quote, check on availability or just run an idea by me. I’ll get back to you within a day.