Possibly useful advice.
First, what is website content? What gives it pulling and selling power? What makes people want to read and share it? How should you go about creating and using it? Website content consists of the written words, audio and visual and background aspects of a website, as well as the creative aspects – graphic design,
Mulling what ghostwriter to hire to write your book? Well, don’t hire me or anyone else before at least reading these few bits of advice on the process. Your experience with a ghostwriter will involve a considerable investment of your money, time and soul, so you’ll want to be methodical in your hunt to find
Two years ago, I was sitting in a pal’s garage, having a beer, bitching about a design flaw on my motorcycle with him and another riding buddy. One owns the same bike as me, the Austrian-made KTM 950 Super Enduro R, a street-legal, 108-horsepower dirtbike, a version of which was produced specifically to win the
This quick, dirty and slightly sneaky guide to starting a copywriting business assumes you already have experience writing in a professional capacity. Then again, given how social media has started stealing from traditional advertising’s media preferences and expenditures, you don’t necessarily need to know how to write like an old-school copywriter to do this kind
Exploring the foreverness of “A diamond is forever.” “A diamond is forever” and a handful of variations on it have been in play since it first went into a print ad in 1947. The story of its birth and life are well worth recounting. De Beers Consolidated Mines, then the global diamond monopoly, had watched
I was brought in by jib to write the new website for a new company in a new industry looking at a new world of opportunity. That company, which I also named, is Norleaf Foods Inc. Norleaf is developing a product line of natural and organic baked edibles to be launched to consumers and white
Paralleling the rise of celebrity worship, ghostwriting the autobiography has become a viable path for a coterie of talented scribes to make periodic small fortunes, while enjoying zero mainstream recognition for their hard work and storytelling chops. It’s a slick way to make a living, especially if you have no stomach for fame, but want
Co-founders Charles Thompson and Tyson Staples opened EAT Gym at Spadina & Front in Toronto. Programs serve two athletic varietals: Execs craving superpowers; and athletes needing a better best. It’s not easy writing about high performance athletics while staying away from cliches and overcooked nomenclature. See for yourself if I’ve succeeded. Thanks to Pixelcarve for
What is a press release? A press release (PR) is a brief descriptive statement issued to the media that provides basic information on a newsworthy development such as a coming event, product launch, executive hire, etc. Effective press releases are formatted to easily interlock with the minds of media types in a way that makes
HOW TO FOLLOW-UP ON A SUCCESS LIKE #THANKAFRAMER? Last year’s inaugural #THANKAFRAMER campaign lived up to its name. The video earned many millions of views. Framers felt the love and thanked us back in droves. Framer training programs were funded by Norbord, the campaign’s backer, in Houston and Tampa, to speed-up post-hurricane reconstruction. And Norbord
Less is more. Brevity is the soul of wit. Keep it simple, stupid. Three great (sloganized) rules to live by for the crafters of great slogans. They form the bedrock of selling, communicating and changing minds, en mass. Succinctness in advertising is the very definition of great advertising. Sloganeering ain’t easy work It’s bottled lightning.
How to be a copywriter in 4 steps (some of them easy). What is copywriting? Why are copywriters needed? Become an agency copywriter Become a freelance copywriter For those who love it and do it well, “Copywriter” is the greatest job title in the world. If you want to learn how to become a copywriter
How to write a press release The press release is something all business professionals and entrepreneurs should know how to compose. To be successful, they need to follow a format, be concise, readable and without BS. In theory, it’s fairly easy to get the hang of the press release template. But in practice, judging by
DOCUMENTING A HELL MACHINE KNOWN AS THE KTM 950SE Last year I was engaged by Traction eRag magazine to write a piece about owning the world’s most perfect hooligan device, the KTM 950 Super Enduro R, a 950cc, 98hp, street-legal dirtbike. I enjoyed myself immensely writing it and doing the photo shoot with my friend and riding
SOCIAL MEDIA-DRIVEN VIDEO CAMPAIGN HITS 3M VIEWS Having worked with Jib for 14+ years on Norbord‘s US advertising, I perked up when an unusual brief crashed onto my desk last summer. It said, “Norbord wants to show the love to framers,” the carpenters who install its wood-based wall sheathing, sub-flooring and sub-roofing products. They needed something that would
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