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Verity Club

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Verity is an upscale women’s social club/spa/restaurant/florist occupying seven buildings on Queen East. For this first ad campaign, I convinced them to leave the touchy-feely tonality to the other spas and aim for grown-up women with grown-up lives. Enrollments immediately shot up. They’ve since decided to use ‘Detox. Retox.’ as an unofficial tag on flag banners hanging off their complex.