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Posts Tagged ‘Toronto copyriter’

Saponetti cleans up in Toronto

Wednesday, July 5th, 2017

Turns out, recycling sucks.

This fresh, new startup delivers all kinds of high-quality, nicely scented and non-scented housecleaning, laundry and body washes to Toronto homes in mason jars, which they collect and reuse when they visit you next time. You pour the mason jars’ contents into your existing plastic soap containers and keep reusing them. Why do this? Because, as you may not know, recycling ain’t nearly as green as we’re told it is.

Saponetti stops the recycling cycle cold.

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Harley-Davidson Motorcycles DM – Women Owners

Wednesday, July 23rd, 2014

Some screen grabs from a recent HD direct mail campaign

I wrote it for client & collaborator Marcus Kihn of

HD Women 1

HD Women 2

HD Women 3

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Wednesday, January 25th, 2012