Thank a Framer 2018

#THANKAFRAMER 2018 – Recruiting Next Gen Framers

HOW TO FOLLOW-UP ON A SUCCESS LIKE #THANKAFRAMER? Last year’s inaugural #THANKAFRAMER campaign lived up to its name. The video earned many millions of views. Framers felt the love and thanked us back in droves. Framer training programs were funded by Norbord, the campaign’s backer, in Houston and Tampa, to speed-up post-hurricane reconstruction. And Norbord …

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Thank a Framer 2018

#THANKAFRAMER Month Salutes American Heroes

SOCIAL MEDIA-DRIVEN VIDEO CAMPAIGN HITS 3M VIEWS Having worked with Jib for 14+ years on Norbord‘s US advertising, I perked up when an unusual brief crashed onto my desk last summer. It said, “Norbord wants to show the love to framers,” the carpenters who install its wood-based wall sheathing, sub-flooring and sub-roofing products. They needed something that would …

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