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Posts Tagged ‘creative director’

Saponetti cleans up in Toronto

Wednesday, July 5th, 2017

Turns out, recycling sucks.

This fresh, new startup delivers all kinds of high-quality, nicely scented and non-scented housecleaning, laundry and body washes to Toronto homes in mason jars, which they collect and reuse when they visit you next time. You pour the mason jars’ contents into your existing plastic soap containers and keep reusing them. Why do this? Because, as you may not know, recycling ain’t nearly as green as we’re told it is.

Saponetti stops the recycling cycle cold.

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Zinata – Brave new company gets bold new website

Tuesday, October 18th, 2016

Collaborative of deeply experienced supply chain experts

They learned their craft working with big names like P&G, and call themselves “the anti-consultants”. I met the principles of Zinata for my briefing and was most impressed with their brilliance and BS-free approach to a very BS-freighted industry. Here’s the site I wrote — with an absolute minimum of corporate gibberish. It was my first time working with anti-consultants. I recommend it.


Zinata 3

Zinata 1





Bradlee Ryall Golf Academy – New Website

Tuesday, October 18th, 2016

Bradlee Ryall – Elevating The Teaching of Golf

Bradlee Ryall, championship golfer and legendary instructor, operates the leading golf academy in the region. His operations span six golf courses throughout the western Greater Toronto Area and Southern Ontario. I was brought in to meet the man, absorb his impressive story, and write the copy for the new site. Bradlee likes a bit of humour, which makes frequent appearances on the site. And’s designers knocked this project right out of the, um, fairway.

Bradlee Ryall Golf Academy Landing Page

Bradlee Ryall Golf Academy Sample Page

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Malivoire Wine Print Campaign

Tuesday, September 13th, 2016

Mini Print Campaign for the Niagara Vintner’s Guilty Men, Gamay and Lady Bug Labels

Another joint production between myself and Richard Marazzi Design for Malivoire Wines. (Richard photoshopped each ad into a page from Now magazine to show ‘em at work before they ran.)

Malivoire Guilty Men Red Wine

Malivoire Lady Bug Rose

Malivoire Gamay Red Wine

Kingsway College School Video

Wednesday, April 13th, 2016

I developed the concept and script for this Toronto private school’s video. It thanked financial contributors for their generosity. Execution by Richard Marazzi Design.

Geneva Centre for Autism Video

Thursday, September 3rd, 2015

How The Autists helps

Toronto’s Geneva Centre for Autism commissioned me to produce a video to screen at The Autists fundraiser in spring 2015. Its purpose: Show how the money helps teens and young adults prepare to live independently, enter the workforce, maybe even run their own businesses. Camera, lighting and sound by Darcy Muenchrath. Edited by Greg Feir.

Canadian Rocky Mountain Resorts

Wednesday, November 12th, 2014

CRMR magazine print campaign for 2014-15

The first ad in a series I co-CD’d with new partner, Darcy Muenchrath. It kicks off our brand refresh for the Calgary-based boutique lodge, resort and restaurant operator.


Recent websites I wrote, creative directed or both

Tuesday, August 12th, 2014

Click links below images to visit websites












Iris Software


Iris Autograph


LV Lomas


Lomas Logistics

Harley-Davidson Motorcycles DM – Women Owners

Wednesday, July 23rd, 2014

Some screen grabs from a recent HD direct mail campaign

I wrote it for client & collaborator Marcus Kihn of

HD Women 1

HD Women 2

HD Women 3

HD Women 4

HD Women 5

Mercury Marine FourStroke Outboard Engines

Wednesday, November 20th, 2013

Mercury Marine 2013 Magazine Ad Campaign

Portable Four-Stroke Outboards




FourStroke BigFoot Outboards – Pontoon Boats