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Posts Tagged ‘copywriter toronto’

Zinata – Brave new company gets bold new website

Tuesday, October 18th, 2016

Collaborative of deeply experienced supply chain experts

They learned their craft working with big names like P&G, and call themselves “the anti-consultants”. I met the principles of Zinata for my briefing and was most impressed with their brilliance and BS-free approach to a very BS-freighted industry. Here’s the site I wrote — with an absolute minimum of corporate gibberish. It was my first time working with anti-consultants. I recommend it.


Zinata 3

Zinata 1





Bradlee Ryall Golf Academy – New Website

Tuesday, October 18th, 2016

Bradlee Ryall – Elevating The Teaching of Golf

Bradlee Ryall, championship golfer and legendary instructor, operates the leading golf academy in the region. His operations span six golf courses throughout the western Greater Toronto Area and Southern Ontario. I was brought in to meet the man, absorb his impressive story, and write the copy for the new site. Bradlee likes a bit of humour, which makes frequent appearances on the site. And’s designers knocked this project right out of the, um, fairway.

Bradlee Ryall Golf Academy Landing Page

Bradlee Ryall Golf Academy Sample Page

Screen Shot 2016-10-18 at 11.49.48 AM


Malivoire Wine Print Campaign

Tuesday, September 13th, 2016

Mini Print Campaign for the Niagara Vintner’s Guilty Men, Gamay and Lady Bug Labels

Another joint production between myself and Richard Marazzi Design for Malivoire Wines. (Richard photoshopped each ad into a page from Now magazine to show ‘em at work before they ran.)

Malivoire Guilty Men Red Wine

Malivoire Lady Bug Rose

Malivoire Gamay Red Wine

Kingsway College School Video

Wednesday, April 13th, 2016

I developed the concept and script for this Toronto private school’s video. It thanked financial contributors for their generosity. Execution by Richard Marazzi Design.

Video for ingredients house L.V. Lomas

Thursday, September 3rd, 2015

I came up with the concept and script

Produced by Jackson Marketing

Geneva Centre for Autism Video

Thursday, September 3rd, 2015

How The Autists helps

Toronto’s Geneva Centre for Autism commissioned me to produce a video to screen at The Autists fundraiser in spring 2015. Its purpose: Show how the money helps teens and young adults prepare to live independently, enter the workforce, maybe even run their own businesses. Camera, lighting and sound by Darcy Muenchrath. Edited by Greg Feir.

Targeted Direct – iMason’s BoardWorks

Tuesday, January 6th, 2015

DM helps large Canadian corporations clip into boardroom software

I worked with DM specialists Baker Vandertuin on this fine piece for Toronto software developers iMason. Components: Hotwire carabiner packaged in folding print piece | Belly band | Computer parts envelope | Quantity : 500

Canadian Rocky Mountain Resorts

Wednesday, November 12th, 2014

CRMR magazine print campaign for 2014-15

The first ad in a series I co-CD’d with new partner, Darcy Muenchrath. It kicks off our brand refresh for the Calgary-based boutique lodge, resort and restaurant operator.


Need a hard working name?

Wednesday, August 20th, 2014

Clients and the naming assignments done for them.

Recent gigs — names for businesses, brands, sub-brands and consumer products.

Client                                                   Project description

Coca-Cola                                             Beverage names for the Far Coast Coffee Co. brand

Labatt’s                                                 Brand name for an alco-pop

World Business Forum                     Name for annual 3-day event in New York City

Enwave                                                 Carbon credits company

Norbord                                               Line of house wrap; line of subflooring

Potentia Solar                                     Company name

Paramount Foods                              Brand name for line of packaged foods

TTI Travel                                           High-end executive travel service brand

Bingeman’s                                         Mini-golf course

Swiss Mobile                                      Chain of mobile phone kiosks in malls

Bottled Health                                   Bottled water containing vitamins

Verity Club                                         Women’s spa


Recent websites I wrote, creative directed or both

Tuesday, August 12th, 2014

Click links below images to visit websites












Iris Software


Iris Autograph


LV Lomas


Lomas Logistics