SOFA — that’s Source of Furniture and Accessories — is a brilliant Toronto invention. It’s 200,000 square-foot section of the International Centre is devoted to the furnishings & interior design industries of Canada, the US and beyond.

SOFA leases fully customizable private showroom spaces to manufacturers who use them to market products to the design and architectural trades.

I’ve worked with SOFA for a couple of years, writing the website, print ads and collateral for their team of very hardworking women. It’s a fairly new destination and not in the most glamorous of locations — Airport Rd — so it’s not the easiest of sells. But these girls hustle and are getting it done.

Tags: design trade, international centre, paul fenn, SOFA, Toronto copyriter

This entry was posted on Wednesday, January 25th, 2012 at 10:44 am and is filed under Branding, Online & Social, Print. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.