Website Content Writer
No one reads websites, except websites worth reading.
Delivering the Unexpected, Digestibly
No one reads anything they don’t have to. My job is seducing your visitors to read on, by spiking content with clean, easy-reading language that rewards the time spent. The goal: Create trust, encourage curiosity and provoke inquiry. Instead of being assaulted by a sales pitch on arrival, readers get a soft landing and a guided tour of your offering.
Who is Paul Fenn?
A deeply experienced media-agnostic copywriter delivering juicy ideas, copy and content for clients in B2C and B2B. Clients come to me to clarify and harness their strengths to grow their prominence or dominance. To become unshackled from ineffective, outdated or dull corporate communications. To apply a well-thought-out brand persona that connects with audiences. And to start conversations and relationships that inspire trust and belief, while growing revenue.
Why work with me?
I work to make my content complete your SEO investment. I write sites that make visitors want to connect with you. I make every word earn its keep with strategies that tractor-beam the eyeballs of even the worst ADD disaster. As one of the great ADD poster children myself, I’m my own focus group for the content I produce. Before you see a draft, I approach my copy as a stranger would. If I can’t win over that version of me, I rewrite it.
"Strategies that tractor-beam the eyeballs of even the worst ADD disaster. "
- Paul Fenn, Toronto Copywriter
Match your killer SEO with professional-grade content Writing
There’s little benefit in investing heavily in attracting traffic to your website if its content is sub-optimal. Helping you optimize web content is my calling. In B2B & B2C, I write text and video that demonstrates understanding of visitors’ pains and needs, then delivers the who, what, where, and why of your offering, most persuasively.
Your unique selling proposition as art
When crafting website content, I aim to prove that my client has worked hard to understand its audience’s needs and has applied that understanding to create the best solutions to them. Simply leading with how unprecedentedly amazing you are does not reward or show empathy to readers. Trust takes time. That’s where the art comes in.
Through digital agencies and direct to clients, I write website content marketing materials for a mix of end-users. They range from consumer goods brands like Coca Cola, to forest products companies like Norbord, to property developers like The Goldman Group. I work with tech firms large and small, with SMEs in transport & logistics, architecture & design, ingredients & chemicals, industrial equipment and motorcycles. I have delivered dozens of projects to municipal, provincial and federal governments, charities and arts councils.
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