Press Release Writer
A good press release starts media bonfires.
Trigger Opportunities with Shrewdly-Crafted Press Releases
To get attention in a big city like Toronto, you need press releases that seize the men and women of the media by the imaginations, make them want to read it, and leave them wanting more. To some, press releases are artifacts of a bygone era. But in this time of online blur, where everything comes at us at once and there’s so much of it, the press release stands firmly on its own ground as a potent media attractant.
Who is Paul Fenn?
A deeply experienced media-agnostic copywriter delivering juicy ideas, copy and content for clients in B2C and B2B. Clients come to me to clarify and harness their strengths to grow their prominence or dominance. To become unshackled from ineffective, outdated or dull corporate communications. To apply a well-thought-out brand persona that connects with audiences. And to start conversations and relationships that inspire trust and belief, while growing revenue.
Why work with me?
As a press release writer I go for authenticity, brevity and clarity in declaring the who, what, when, where and why of the announcement. I avoid clichés, hackneyed language and hyperbole. I make it easy for media people to use your press release service to write their story about you, adding links to website content, demonstrations, event footage, photo galleries, etc. The aim is to tease just enough to make your media targets contact you for an interview or for consumers to click a link to buy or seek more info.
"Better call Paul."
- Paul Fenn, Toronto Copywriter
What’s in a good press release?
I recommend using press releases as an occasional adjunct to your existing promotional arsenal. To work as intended, they should adhere to a strict format, whether in paper or digital form. All text should fit onto one letter-size page with contact info and everything else in the expected places. Press release writing should be used exclusively for truly newsworthy announcements. Done right, they circulate a message, generate public interest and can be added as content on your website to boost SEO.
What’s on offer
I provide press release writing for new product/service launches, attendance at industry events, mergers & acquisitions, signing of important contracts, new hire announcements, etc. I first ask you fill out a press release brief with the basic information to be conveyed and I familiarize myself with your industry.
I begin the release with a headline that tells readers key facts in a tight sentence. The first paragraph summarizes your news and pertinent details.
Then come a few quotes from a principal outlining the significance of the announcement, with some backstory for context.
What I provide
- A brief you’ll fill out, providing key details of your story
- A crisp, articulate press release that conveys the message and captivates your media audience
- Concise, high-quality writing, grammatically correct and formatted to industry standard
- 3 sets of text revisions
- On-time delivery
What You Get