You can’t bore them into submission.
Creative Marketing By A Seasoned Copywriter
There’s marketing, in which you tell the who, what, where and why of your offering, and pray the world cares.
And then there’s creative marketing by a seasoned copywriter. It touches audiences, shows its understanding of them, sees them as unique beings with their own problems and circumstances.
Then it makes them want you, like you, and make space in their life for you.
Who is Paul Fenn?
A deeply experienced media-agnostic copywriter delivering juicy ideas, copy and content for clients in B2C and B2B. Clients come to me to clarify and harness their strengths to grow their prominence or dominance. To become unshackled from ineffective, outdated or dull corporate communications. To apply a well-thought-out brand persona that connects with audiences. And to start conversations and relationships that inspire trust and belief, while growing revenue.
Why work with me?
"You can’t just tell people you’re great and expect them to come rushing. Unless you’re Donald Trump."
- Paul Fenn, Toronto Copywriter
This marketing copywriter’s shtick
You can’t bore them into submission. Meaning, you can’t just tell people how great you are and expect them to come rushing. Unless you’re Donald Trump. But he’s about the only one who’s ever gotten away with it. The rest of us must work harder.
My job is making marketing budgets seem orders of magnitude larger than they are. Which goes back to the brief. I will ask you for data, stats, past experiences, competitive info, audience demographics, your objectives, your plans to get there. I will often talk to your people, your customers and, on occasion, your competitors. I need to be this pushy and info-greedy to get the briefing necessary to develop marketing ideas that meet the promise.
The promise? What’s the promise?
Depends on your budget. But assuming it seems proportionate to your ambitions, I’ll provide the means to make you more desirable, influential and dominant in your marketplace than you are now. I’ll give you a voice that’s yours alone, more audible, credible and personable than the competitors you scrap with daily. I’ll quantify and revitalize your selling proposition in a differentiated, gettable, wantable package, then point it like a smart howitzer at your markets, whether consumer or b2b.
I will identify and propose new promotional vehicles – whether an unusual offering, a non-lame contest, an invitation to participate in a social media event, a publicity caper – that broadcast and embed your marketing message more widely and wildly. I will help your brand expand to fill spaces it has never occupied.
Why should you trust me?
Because I have the case studies that prove my method delivers measurable results. I have clients you can speak to who’ll tell you what I did for their brands, or in the case of agency clients, their clients’ brands. Because I fall in love with your product, whether it’s diamond-studded gold bars or sump pumps. Even if it’s low-end sump pumps, I’ll help position them in a differentiated space among competing sump pumps, and make such a strong case that those other sump pumps will wish they were you. Even if you make five different qualities of sump pump and sell them side-by-side, I will create positioning for each. And each will sell to consumer needs within one of five well-researched niches.
What You Get