Direct Marketing Writer

Direct Marketing Copywriter

The best-read writer in the blue bin.

Direct Marketing Has Evolved With The Rest Of The World

You would think the art of direct marketing copywriting died out with the ascent of the internet, the mass appearance of “No Flyers” signs on mailboxes and the ability of digital advertisers to target people directly on their personal devices.

But no. Direct marketing has evolved with the rest of the world. It can still have a place in your marketing arsenal. And for some businesses, especially those with a brave streak, it can reap huge rewards.

Who is Paul Fenn?

A deeply experienced media-agnostic copywriter delivering juicy ideas, copy and content for clients in B2C and B2B. Clients come to me to clarify and harness their strengths to grow their prominence or dominance. To become unshackled from ineffective, outdated or dull corporate communications. To apply a well-thought-out brand persona that connects with audiences. And to start conversations and relationships that inspire trust and belief, while growing revenue.

Why work with me?

DM is among the most satisfying challenges a writer like me faces because few clients expect more than a 2-3% response rate, and those are just leads. Closed sales can be another 3-25%, depending on the quality of offering and the campaign that powers it.  I make it my business to exceed such modest expectations. 

Challenge me with a DM assignment. 

"It’s a persuasive idea cleverly packaged that provokes and closes."

- Paul Fenn, Toronto Copywriter

Direct

Closed ‘em like books

DM is not just words. It’s a persuasive idea cleverly packaged that provokes and closes. I’ve done DM that was a cake, someone uttering a line to an executive, a bowl of macaroni, a petri dish, a radio announcement and multiple tons of paper-based executions When clients trusted us and let us be, we delivered them a hardworking piece that won them more business, achieved the goal. It’s a dying art, but it shouldn’t be.

There’s no reason to give up on DM. In fact, in the digital age, well done DM can deliver mind-blowing ROI.

Hire Direct Marketing Writer
Freelance Direct Marketing Writer

Marketing

What I learned

To rock people’s worlds, your DM must be creative, fun, exciting and, where possible, done in 3D (4D, if you wanna include taste).

You can’t just make some lame or impossible-seeming promise. You must wrap a reasonably believable promise, or a tease, with the additional promise / tease of a good time or at least time well spent, should the recipient engage your DM piece as you ask.

Today’s DM is channeled through a variety of media: cell phone ads, text messaging, email, websites, online ads, database marketing, fliers, catalogs, promo letters, targeted radio, television and print ads (newspaper, magazine and outdoor).

Direct

The old rules hold true, regardless of media

And it’s the same deal: To get people to respond directly, you need an experienced direct response writer, such as myself, and a talented art director, who knows DM.

To get worthwhile ROI, you need to brief your creative team well, with current consumer data, past DM and advertising experiences, competitive landscape and your objectives – then give them the freedom to explore out-there creative ideas and strategies.

Direct Marketing Writing

Marketing

What You Get

Direct Marketing

Niche Research

Thorough research into your industry, your company, its markets, audiences, competitive landscape, untapped opportunities – a detailed understanding of your niche

Style & Tone

Full competitor content analysis to emulate / deviate from particular styles & tones

Top Quality Content

Copy / content that connects, communicates with and convinces your target audiences

Accuracy & Grammar

Persuasive, grammatically correct, active voice content. Proper content structure and formatting

Optimized for Search Engines

Search Engine Optimized content with appropriate keyword positioning

Fast Turnaround

Search Engine Optimized content with appropriate keyword positioning

Customers reviews

What My Clients Say?

Paul Fenn is an experienced, talented and strategic writer. He has a magical way of taking a concept or a feeling and translating into words that resonate and inspire the audience. I don't hesitate to recommend Paul.
Marina Mann
Ceo & Founder Crix
Paul, is advertising talent -- personified. I'm not exaggerating. He is one of those rare 'naturals' that are able to deliver warm, human communications where the rest seem to falter or delay. He even has the advertising pedigree, perhaps you could argue, genetics, to make this case as his father was one of Toronto's original Admen. In any case, i don't hesitate to recommend and frankly wish there were more like him around. Highly recommended talented individual!
Greg Brown
Head Of Sales , Intel
Get In Touch

Contact Me

We are here to help you 7 days a week and respond within 24 hours. Plus, you can find most answers to your questions right on FAQ page.

General Inquiries​

Paul Fenn

Senior Copywriter, Creative Director

(647) 296-6006

paul@paulfenn.com

If you are a reporter looking for information on media services please contact us at:

paul@paulfenn.com

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