Backed yourself into a creative corner?
I’ll Take You From Boring To Something Far Better
Struggling with a website, sales literature, script or story that’s sort of got everything in place, but somehow lacks that white-hot flame of irresistibility? Needs the right level of artfulness? Calls for a certain manner and tone that lets it jump off the page or screen and burn itself into readers’ or viewers’ minds?
You need a creative writer. You need a professional to give it the additional torque that enables it to drill through the wall of mediocrity and stand alone on its unique strengths. And if you haven’t figured out what those are yet, not to worry.
Who is Paul Fenn?
A deeply experienced media-agnostic copywriter delivering juicy ideas, copy and content for clients in B2C and B2B. Clients come to me to clarify and harness their strengths to grow their prominence or dominance. To become unshackled from ineffective, outdated or dull corporate communications. To apply a well-thought-out brand persona that connects with audiences. And to start conversations and relationships that inspire trust and belief, while growing revenue.
Why work with me?
My purpose in life is to take even the most ordinary-seeming brands, products, services, ideas or stories and give them a personality. A mission in life. A reason for people to get on board with them. I do it all kinds of ways. Humour is one strategy that nicely cuts through jargon-heavy, online business clutter. Straight-up, pithy, to-the-point writing will also do it. Sometimes, a more serious tone is called for. Or a self-mockingly serious tone. It’s a little different for every client, every audience. But what I deliver is never uncreative.
"Creative writing is the chili sauce that makes communications burn into the collective soul."
- Paul Fenn, Toronto Copywriter
Let’s change Earth’s orbit
When your copy needs a proper going-over, look to the writer who’s deeply experienced, unafraid, curious, loves doing the necessary research, and can deliver the wallop-laden words that will move that jaded audience. Speaking of which, I love big, beautiful words, but I’m aware that not everyone else does. Sometimes, you’re dealing with a multicultural audience for whom English is a second language. They may not get sarcasm, dry wit or wordplay.
Thus, the language I put to work for you will always talk to your markets personally and deeply, either because I’ve already written to that audience before, or because I’ve researched it and acquired an understanding of what it will respond to. And that’s never simplistic or dull writing.
You can’t bore them into submission
If you’re in business, other than word-of-mouth, you rely almost entirely on the written word to entice people into choosing you over competitors.
Creative writing is the chili sauce that makes ordinary communications rise above all others and burn into the collective soul.
Whatever you’ve got, I want to see it. It’s all part of my creative briefing process before I start work on a project.
Got an idea for a book, video, show or film, but don’t have the skills or time to bring it properly to life?
Let me read it. If I think it’s good, I’ll punch it up into the brilliant work it can be. If it’s bad, I will not tell you that, but will gently suggest it might not be the ideal vehicle to take flight quite as you’d hoped.
What You Get