Copywriter

Toronto Copywriter

If content is king, well-written content is empire.

Own Your Industry with Content that Caters to Humans & Bots

My profession is applying the power of creative copy and content to help marketing initiatives grow business and expand awareness, online and off. I develop tonality and language to power campaigns delivering excellent ROI. I write words that create desire, provoke action and meet client expectations by packaging a unique selling proposition so it can be absorbed efficiently by people and search engines.

Who is Paul Fenn?

A deeply experienced media-agnostic copywriter delivering juicy ideas, copy and content for clients in B2C and B2B. Clients come to me to clarify and harness their strengths in order to grow their prominence and dominance. To become unshackled from ineffective, outdated or dull corporate communications. To apply a well-thought-out brand persona that connects with audiences. And to start conversations and relationships that inspire trust and belief, while growing revenue.

Why work with me?

My aim: To offer a quality of workmanship seldom seen anymore. This derives from the depth of briefing I request of you before starting a project. A strong brief enables me to narrow down creative and tonality directions, then deliver a copy deck best suited to the need and the audience. This ranges from corporate to minimalist, pithy to hard-hitting, witty to outright bonkers. I’ll let you pull me back if needed, while promising you’ll never lack for creative ideas. I share work-in-progress while developing work, allowing for tweaks on the fly and to minimize revisions later. Turnaround is generally fast.

"If Content Is King, Well-Written Content Is Empire."

- Paul Fenn, Toronto Copywriter

Content

Content is king. Well-written content is empire.

Like it or not, the well-worn “Content is king” marketing mantra popularized in the early ‘00s remains as valid today as it was back then. As a marketing professional or entrepreneur, you no doubt agree that the need for copywriting to frame a unique selling proposition is vital. But you also need to be certain the content applied to advocate for your enterprise is working just as hard.

Copywriting
Copywriting Services

Copywriter

Copywriting vs Content Writing Explained

Copy once described the compelling, seductive language or arguments deployed to close a sale. But that’s changed. Copywriting today is often used to drive actions leading to a sale. These range from encouraging people to sign up for your monthly email and get product updates, to clicking on a link to get more info and, yes, also to buy something.

Content, on the other hand, is considered more informational. It’s used to captivate, inform, entertain and answer questions, all toward its ultimate goal of inciting your targets to make that purchase.

Content

At the confluence of both

My profession is crafting and conjoining the power of copy and content to creative sales and marketing concepts. I develop the language needed to execute campaigns with maximum effect. I suggest appropriate vehicles to express those ideas – media, events, stunts, social movements, online branded entertainment and more.

Toronto Copywriter

Copywriting

What You Get

Freelance Copywriter

Niche Research

Thorough research into your industry, your company, its markets, audiences, competitive landscape, untapped opportunities – a detailed understanding of your niche

Style & Tone

Full competitor content analysis to emulate / deviate from particular styles & tones

Top Quality Content

Copy / content that connects, communicates with and convinces your target audiences

Accuracy & Grammar

Persuasive, grammatically correct, active voice content. Proper content structure and formatting

Optimized for Search Engines

Search engine optimized content with appropriate keyword positioning

Fast Turnaround

Done by deadline. If you need it today, and I can do it today, you’ll get it today.

Customers reviews

What My Clients Say?

Paul Fenn is an experienced, talented and strategic copywriter. He has a magical way of taking a concept or a feeling and translating into words that resonate and inspire the audience. I don't hesitate to recommend Paul.
Marina Mann
Ceo & Founder Crix
Paul, is advertising talent -- personified. I'm not exaggerating. He is one of those rare 'naturals' that are able to deliver warm, human communications where the rest seem to falter or delay. He even has the advertising pedigree, perhaps you could argue, genetics, to make this case as his father was one of Toronto's original Admen. In any case, i don't hesitate to recommend and frankly wish there were more like him around. Highly recommended talented individual!
Greg Brown
Head Of Sales , Intel
Get In Touch

Contact Me

We are here to help you 7 days a week and respond within 24 hours. Plus, you can find most answers to your questions right on FAQ page.

General Inquiries​

Paul Fenn

Senior Copywriter, Creative Director

(647) 296-6006

paul@paulfenn.com

If you are a reporter looking for information on media services please contact us at:

paul@paulfenn.com

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