Brochures keep selling your product – wi-fi or not.
The Brochure Is Alive, Well And Killing It
The digital marketing arsenal may be a given for modern enterprise, but brochures and flyers remain essential to millions of businesses and organizations. Property developers, automotive dealers, retailers, educational institutions, charities and marketers of most high-ticket, big-commitment purchases all rely on them. Meanwhile, brochure writing has become something of a lost art, with new generations of copywriters trained to focus more on grabbing the three-second digital attention span. This professional brochure copywriter does it all.
Who is Paul Fenn?
I’ve written hundreds of coroporate brochures for dozens of businesses in every imaginable sector. Some were straight-up product/service sales pieces for car makers, marine engine manufacturers, consulting firms and property developers. Others sold expertise in, or raised capital for, large development projects such as mass transit, digital networks, seaports, airports, hospitals and agriculture. I’ve produced brochures for international banks, stock markets, computer makers, companies undertaking pre-IPO “dog & pony shows”, government departments and statutory boards.
What you get with each project:
- Brochure Creative Brief asking all relevant questions pertaining to your project
- Thorough research into your niche, competitors and audience
- An elegantly structured, succinct copy deck that connects, conveys and convinces your target of your unique merits
- Grammatically correct, typo-free text
- Clear call to action, where/if required
- 3 rounds of revisions included with fee
- On-time delivery in your chosen format
- Full proofreading before going to press
"Brochure writing has become something of a lost art. Not here."
- Paul Fenn, Toronto Copywriter
Hard at work in multiple sectors and markets.
Some sales can’t be closed by website content, e-blasts or salespeople alone. After visiting your showroom, store, corporate event or trade show, your prospects need a take-away piece to mull over and discuss. Failing to deploy this tool is to miss out on opportunity. Brochure copywriting is an instrument of reassurance and persuasion that precedes the big close. I write flyers that inform, win over and persuade readers to trust and buy.
What’s in the mightiest brochure?
In combination with high-quality graphic design, imagery and printing, a well-written brochure copy offers a powerful selling and branding device that keeps on closing, long after being handed to the recipient. Beyond the who, what, where, why and how of your offering, the well-crafted brochure conveys your deep understanding of the needs, questions and emotional contexts at play in the minds of your audience.
What’s my unique writing proposition?
After being briefed, I commence researching your competitive landscape, your industry and your markets. I work to isolate unique aspects of your offering, then develop ideas and language to convey them. I weave your sales story together using short paragraphs with a captivating, consistently digestible tonality. I steer clear of clichés, jargon and overcooked hype. I share my work in progress with you to enable any factual and style adjustments on the fly. After doing any revisions, I provide a final draft and proofreading at the pre-press stage to avert errors.
What You Get