You must stand out in the supermarket of words.
Blend In At Your Peril
You need fresh articles and written content published on your site and disseminated through multiple channels to show your audiences the many sides of your organization and the interesting, varied ways you do what you do. But you don’t have to do it yourself. Before (and after) I became a copywriter, I wrote articles – as a journalist, travel writer, opinion columnist and contributing editor. These days, I provide article writing services to clients, but with a copywriter’s edge.
Who is Paul Fenn?
Why work with me?
Unlike a static website, social media feeds or press releases, publishing regular articles that discuss your new products, breaking news, opinions, ideas and accomplishments serve as powerful tools to keep your audiences engaged in a longer form, detailed, current manner. You can also share blog articles via social networks, reaching thousands or millions more. Trust me, your customers and future customers want this from you. It’s a key lifeline to your future business growth, to letting the world know how vital and different your organization and product offering are.
"Blend In At Your Peril."
- Paul Fenn, Toronto Copywriter
Why people hire me
I counsel my clients to send out one article with different subject lines, headlines, first paras, etc. — sometimes we’ll use three entirely different texts — and then measure recipient response to each variation. This lets us continuously hone, experiment, micro-target and tonally adjust messaging on the fly. It’s cost-effective and gives you levels of insight in to existing customers’ and prospects’ thinking that you can use to inform future marketing efforts.
How I work
I’ve produced articles for automotive clients including Land Rover, Honda and Mercury Marine, for ingredients & chemicals companies like L.V. Lomas, for municipalities like City of Nanaimo, and for a high-performance offroad motorcycle parts manufacturer called TripleClamp Moto. I’ve worked with law firms including Gardiner Roberts and Oslers, and financial companies such as Investors Group. In the public sector, I’ve worked with Ontario Science Centre, Ontario Place, Singapore’s National Science and Technology Board and its Civil Aviation Authority, offering my article writing and copywriting services.
What You Get