RazorCompany.com
RazorCompany.com hits the ground bleeding.
RazorCompany
About the company
RazorCompany.com was a Toronto startup marketing its own line of cheap, but good, mail-order subscription razors.
Website: https://www.razorcompany.com/
RazorCompany
Project Objectives
I was brought in by BV Brand to develop a launch video for the newborn company. I co-wrote the script with Peter McKinnon, who directed, shot, edited and handled sound design on the project. I’d only just met the man via illusionist Bobby Motta, with whom I was working on another project. Bobby ended up co-starring. And the client ended up with one pearler of a video. The video’s sole purpose was to get attention and sign up new customers. RazorCompany.com is still going some six years later, so we’ll call it a success.
RazorCompany
Content delivered
Video concept & script. Not a word is spoken by the two antagonists, but the comedy comes through loudly and proudly. Very happy with this zero-budget project. Imagine what a hundred million dollars would get you.
RazorCompany
Customer Feedback
Paul was asked to do the impossible and with no budget. Not only did he provide us a script, he also brought us talent, the director and his crew. The result was miles above our expectations
Andy Vandertuin
Creative Director, BV Brand
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