Mercury Marine - Paul Fenn

Mercury Marine

Promoting four strokes of genius.

Mercury Marine


About the company

One of the largest manufacturers of marine engines in the world.



Project Objectives

A magazine print campaign with Mo-Des Design to drive dealer inquiries and sales of Merc’s FourStroke and BigFoot outboard lines. The ads shed light on the many eco-friendly aspects of these motors. As four-strokes, they emit no gasoline or oil into waterways, and are quieter than competitive offerings.



Content delivered

Headlines & copy deck. We wanted to move away from the stale old tropes of horsepower and “holeshot,” aka acceleration from standing still. But we still wanted it to have a decent helping of attitude. Though we were limited to only two images for the two campaigns, the client didn’t change a word of the copy.

Mercury Boat Motors


Customer Feedback

Great work from Paul, as usual.

Colin McCrae

CEO, Mo-Des Design

Mercury Marine Engines
Get In Touch

Contact Me

We are here to help you 7 days a week and respond within 24 hours. Plus, you can find most answers to your questions right on FAQ page.

General Inquiries​

Paul Fenn
Freelance Writer, Creative Director

(647) 296-6006

Ontario, Canada

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