Malivoire Wines
Malivoire launches three new labels in NOW
Malivoire
About the company
Malivoire is a boutique winery in Ontario’s Niagara wine region. The company’s agile nature means it continuously introduces new labels, both long-running and limited-edition.
Website: https://www.norleaffoods.ca/
Malivoire
Project Objectives
Along with graphic design firm Richard Marazzi Design, I was asked to co-create a mini print ad campaign to run in Toronto’s alt-weekly, Now magazine. The campaign accompanied the launch of the three brands in selected LCBO liquor stores in Southwestern Ontario.
Malivoire
Content delivered
Print ad headlines & body copy. Client was open to new thinking and, in the end, green-lit everything without fuss. The campaign is tight and smart-looking, much like the product.
Malivoire
Customer Feedback
This was a challenging project with a limited budget. But Paul and Richard delivered, as always. The copy was witty, on-brand and helped get the word out about our launch.
Martin Malivoire
Founder, Malivoire Wines
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