All things to all people.
About the company
Jackson Marketing began as a small Toronto ad agency with two people and has since evolved into a full-service marketing communications company delivering on the needs of a wide range of clients in B2B and B2C.
For this website refresh, Jackson’s design team came to me with a fabulous concept — a website with a split personality. One side would serve left-brain clients who like their mar-com served up straight and corporate; the other was for right-brain clients who seek creatively adventurous work.
The opportunity to write in the most staid corporate tone possible set against a tonality of pure lunacy was too good to be true. The web copy pretty much wrote itself. The upshot: No matter who you are and what you do, you get to pick choose from two tonalities to learn about these guys and their offerings.
Paul knows us all too well, as reflected by the copy deck he delivered. Some of our clients are fun, some are serious. We wanted to give both a fair look at our capabilities, and Paul nailed it.
President, Jackson Marketing
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