A Polish startup aims very high.
About the company
Hexja was a brand-new enterprise based in southern Poland offering sophisticated composite manufacturing, design, testing and laboratory services. It produces precision-designed carbon fibre and other products for the global motorsports, aerospace and wind energy industries.
For its launch, the client needed a website that make clear that it offers world class talent, equipment and ambitions. It called for jargon-free language and a tonality that spoke to impatient and busy people in the pressurized environments of aerospace, automotive racing and wind energy.
Web content & brand voice. Being a startup, the client wanted to ensure his audience understood that he meant business, that all their gear and people were state-of-art. I went with a tonality that was strong, confident and speaking in the language of Hexja’s potential customers.
Paul gave us the words that enabled us to talk our walk.
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