Harley-Davidson - Paul Fenn


Harley-Davidson moves to put more women behind bars.



About the company

One of the oldest, best-known motorcycle brands on earth.

Website: https://www.harley-davidson.com/ca/en/index.html


Project Objectives

Facing a decline in sales as traditional markets age out of motorcycling, Harley is fighting back with new models that appeal to new audiences, including women. This targeted direct piece, sent to thousands of women in Canada, introduced the brand’s new SuperLow and Low Rider range of machines. The objective was to drive recipients to contact dealers, book test rides and make showroom visits.

Harley-Davidson Motorcycles
Harley-Davidson Motors


Content delivered

Headline & copy deck. This co-pro with Alles Creative offered the opportunity to reposition all the Harley brand elements in a way that appealed to a female audience. It’s still in your face. It’s just that the face it’s intended for has softer skin and smiles more.

Harley-Davidson Company


Customer Feedback

Paul easily captured Harley’s heritage and freedom messaging that’s so central to the brand.

Marcus Khin

Alles Creative

Harley-Davidson Brochure
Get In Touch

Contact Me

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General Inquiries​

Paul Fenn
Freelance Writer, Creative Director

(647) 296-6006

Ontario, Canada

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