Dig Insights

Dig Insights

Launching an affordable online DIY market research tool.

Dig Insights

Dig Insights

About the company

Upsiide was a brand-new spinoff from Dig Insights, a Toronto market research firm. It offers a simple, novel, brilliant idea: Online, user-directed market research. Upsiide is relevant across every category – CPG, financial services, telecommunications, pharmaceuticals, quick service and casual sit-down restaurants. Users can harness it to test new brands, new extensions from existing brands, brand names, benefit messages, positioning, communication, pricing and package design.

Website: https://upsiide.com/

Dig Insights

Project Objectives

To create a new website that would do three things: Introduce the Upsiide concept, sell visitors on its merit and close sales.

Dig Insights Marketing Data
Toronto Dig Insights

Dig Insights

Content delivered

Website copy, fresh brand voice. This was as “less is more” as it gets. Having works with Dig before, I knew this going in. The product speaks for itself, so I let it.

Dig Insights Marketing
Dig Insights Toronto

Dig Insights

Customer Feedback

Paul made our launch website copy hardworking, cool and funny – with ridiculously few words. Very happy with the results.

Joel Anderson

Principal, Dig Insights

Dig Inisghts Toronto Marketing
Get In Touch

Contact Me

We are here to help you 7 days a week and respond within 24 hours. Plus, you can find most answers to your questions right on FAQ page.

General Inquiries​

Paul Fenn
Freelance Writer, Creative Director

(647) 296-6006

Ontario, Canada

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