Launching an affordable online DIY market research tool.
About the company
Upsiide was a brand-new spinoff from Dig Insights, a Toronto market research firm. It offers a simple, novel, brilliant idea: Online, user-directed market research. Upsiide is relevant across every category – CPG, financial services, telecommunications, pharmaceuticals, quick service and casual sit-down restaurants. Users can harness it to test new brands, new extensions from existing brands, brand names, benefit messages, positioning, communication, pricing and package design.
To create a new website that would do three things: Introduce the Upsiide concept, sell visitors on its merit and close sales.
Website copy, fresh brand voice. This was as “less is more” as it gets. Having works with Dig before, I knew this going in. The product speaks for itself, so I let it.
Paul made our launch website copy hardworking, cool and funny – with ridiculously few words. Very happy with the results.
Principal, Dig Insights
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