Blue Book Cruises

Retro river cruise line serves it up to demanding D.C. crowd.

Blue Book Cruise

Blue Book

About the company

Blue Book is a small business offering cruises on the Potomac River in Washington D.C. on a classic 50ft Chris-Craft motor yacht. It’s a premium offering, featuring fine food & beverage, white-glove service catering to the US capital’s political classes.

Blue Book

Project Objectives

To produce a light-hearted print ad campaign to promote the business and drive bookings among the D.C. elite. Nothing to do here but make this as funny as possible, using none-too-subtle references to the intended audience’s various proclivities.

Blue Book Cruise Lines
Blue Book Cruises Washington

Blue Book

Content delivered

We wanted the headlines to make even the most cynical Capitol Hill hack have a laugh, and then book a proper booze cruise with his or her cronies. We also wanted any tourists and locals who saw the ads to think they could come sip on champers aboard the same vessel as the masters of the universe. The minimal copy served to either pay off the header’s proposition or elaborate further upon its subtle promise. The boat image carried a nice ‘50s vibe, along with the woody background.

Blue Book Cruises
Blue Book Cruises Washington DC
Blue Book Cruises DC

Blue Book

Customer Feedback

Great work by Paul to create just the vibe we were looking for.

Mikey Burns

Captain & CEO, Blue Book Cruises

Blue Book Cruise Line
Get In Touch

Contact Me

We are here to help you 7 days a week and respond within 24 hours. Plus, you can find most answers to your questions right on FAQ page.

General Inquiries​

Paul Fenn
Freelance Writer, Creative Director

(647) 296-6006

Ontario, Canada

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