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A Name, A Site, An Attitude: Creating TripleClamp Moto Inc. From Scratch

Two years ago, I was sitting in a pal’s garage, having a beer, bitching about a design flaw on my motorcycle with him and another riding buddy. One owns the same bike as me, the Austrian-made KTM 950 Super Enduro R, a street-legal, 108-horsepower dirtbike, a version of which was produced specifically to win the […]

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EAT Gym Content

Executive Athletic Training – EAT Gym Launches Downtown

Co-founders Charles Thompson and Tyson Staples opened EAT Gym at Spadina & Front in Toronto. Programs serve two athletic varietals: Execs craving superpowers; and athletes needing a better best. It’s not easy writing about high performance athletics while staying away from cliches and overcooked nomenclature. See for yourself if I’ve succeeded. Thanks to Pixelcarve for

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Thank a Framer 2018

#THANKAFRAMER 2018 – Recruiting Next Gen Framers

HOW TO FOLLOW-UP ON A SUCCESS LIKE #THANKAFRAMER? Last year’s inaugural #THANKAFRAMER campaign lived up to its name. The video earned many millions of views. Framers felt the love and thanked us back in droves. Framer training programs were funded by Norbord, the campaign’s backer, in Houston and Tampa, to speed-up post-hurricane reconstruction. And Norbord

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Thank a Framer 2018

#THANKAFRAMER Month Salutes American Heroes

SOCIAL MEDIA-DRIVEN VIDEO CAMPAIGN HITS 3M VIEWS Having worked with Jib for 14+ years on Norbord‘s US advertising, I perked up when an unusual brief crashed onto my desk last summer. It said, “Norbord wants to show the love to framers,” the carpenters who install its wood-based wall sheathing, sub-flooring and sub-roofing products. They needed something that would

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