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Saponetti cleans up in Toronto

Wednesday, July 5th, 2017

Turns out, recycling sucks.

This fresh, new startup delivers all kinds of high-quality, nicely scented and non-scented housecleaning, laundry and body washes to Toronto homes in mason jars, which they collect and reuse when they visit you next time. You pour the mason jars’ contents into your existing plastic soap containers and keep reusing them. Why do this? Because, as you may not know, recycling ain’t nearly as green as we’re told it is.

Saponetti stops the recycling cycle cold.

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Upsiide’s Automatic Website

Wednesday, January 18th, 2017

New Website Automates Market Research

A recent project with to word together a great idea — user-directed market research, at both the client and consumer levels.

Zinata – Brave new company gets bold new website

Tuesday, October 18th, 2016

Collaborative of deeply experienced supply chain experts

They learned their craft working with big names like P&G, and call themselves “the anti-consultants”. I met the principles of Zinata for my briefing and was most impressed with their brilliance and BS-free approach to a very BS-freighted industry. Here’s the site I wrote — with an absolute minimum of corporate gibberish. It was my first time working with anti-consultants. I recommend it.


Zinata 3

Zinata 1





Bradlee Ryall Golf Academy – New Website

Tuesday, October 18th, 2016

Bradlee Ryall – Elevating The Teaching of Golf

Bradlee Ryall, championship golfer and legendary instructor, operates the leading golf academy in the region. His operations span six golf courses throughout the western Greater Toronto Area and Southern Ontario. I was brought in to meet the man, absorb his impressive story, and write the copy for the new site. Bradlee likes a bit of humour, which makes frequent appearances on the site. And’s designers knocked this project right out of the, um, fairway.

Bradlee Ryall Golf Academy Landing Page

Bradlee Ryall Golf Academy Sample Page

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Recent websites I wrote, creative directed or both

Tuesday, August 12th, 2014

Click links below images to visit websites












Iris Software


Iris Autograph


LV Lomas


Lomas Logistics

Hexja Composites of Poland

Wednesday, October 9th, 2013

New Website for Auto Racing Components Startup





Lovely writing job that came in from Poland via web search. Hexja Composites makes carbon fibre racing components for Formula 1 clients, as well as high performance parts for wind energy and aerospace customers. A great client who took the time to brief me very well, and didn’t change a word of the first draft. Thanks, Google.

Jackson Marketing – New Website

Tuesday, August 20th, 2013

All things to all people

One of my oldest Toronto clients, Jackson Marketing, asked me write the left-brain/right-brain website redo they’d conceived for their ad agency. The challenge was formidable: Write in the most classic corporate-speak I could muster for the left, and in bent tones for the right. You decide if it’s successful/sick. screengrab

Jackson Marketing Website

Eblast announcement
Jackson Marketing Eblast

International Cool Chardonnay Celebration Campaign

Tuesday, August 20th, 2013

The Rebirth of Cool Vol. III

Working with Richard Marazzi Design, I wrote and now give you the fruits of our campaign for the International Cool Chardonnay Celebration. This was the third annual three-day Niagara wine party, and attracted top cool-climate chard producers from around the world, all pouring their best. I was paid 50% in fine wine. Currently seeking diamond clients open to barter.

Banner Ads


Magazine Ad


Event Poster







Earth Inc. Website

Thursday, June 6th, 2013

Earth Inc., the world’s most outrageously imaginative landscape architecture firm, asked me to write a few words for their new website, my third time doing so in 10 years or so. Have a look.

Earth Inc Web Web Video

Monday, April 22nd, 2013


I was asked by Baker Vandertuin to develop a launch video for newborn Toronto start-up I co-wrote the script with Peter McKinnon, who directed, shot, edited and handled sound design on the project. I’d only just met the man via illusionist / mentalist Bobby Motta, with whom I was working on another project. Bobby ended up co-starring. And the client ended up with one pearler of a video now gathering steam on YouTube.