Paul Fenn

Paul Fenn
Best Slogans

The 100 Best Slogans in The World—and Why They’re so Damn Good

Less is more. Brevity is the soul of wit. Keep it simple, stupid. Three great (sloganized) rules to live by for the crafters of great slogans. They form the bedrock of selling, communicating and changing minds, en mass. Succinctness in advertising is the very definition of great advertising. Sloganeering ain’t easy work It’s bottled lightning. …

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Thank a Framer 2018

#THANKAFRAMER Month Salutes American Heroes

SOCIAL MEDIA-DRIVEN VIDEO CAMPAIGN HITS 3M VIEWS Having worked with Jib for 14+ years on Norbord‘s US advertising, I perked up when an unusual brief crashed onto my desk last summer. It said, “Norbord wants to show the love to framers,” the carpenters who install its wood-based wall sheathing, sub-flooring and sub-roofing products. They needed something that would …

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