Paul Fenn

Paul Fenn
TripleClamp Moto Logo

A Name, A Site, An Attitude: Creating TripleClamp Moto Inc. From Scratch

Two years ago, I was sitting in a pal’s garage, having a beer, bitching about a design flaw on my motorcycle with him and another riding buddy. One owns the same bike as me, the Austrian-made KTM 950 Super Enduro R, a street-legal, 108-horsepower dirtbike, a version of which was produced specifically to win the …

A Name, A Site, An Attitude: Creating TripleClamp Moto Inc. From Scratch Read More »

How To Start A Copywriting Business (Assuming You Can Write)

This quick, dirty and slightly sneaky guide to starting a copywriting business assumes you already have experience writing in a professional capacity. Then again, given how social media has started stealing from traditional advertising’s media preferences and expenditures, you don’t necessarily need to know how to write like an old-school copywriter to do this kind …

How To Start A Copywriting Business (Assuming You Can Write) Read More »

Diamond is forever

A Diamond Is Forever | The Unlikely Saga Of The World’s Greatest Slogan

Exploring the foreverness of “A diamond is forever.” “A diamond is forever” and a handful of variations on it have been in play since it first went into a print ad in 1947. The story of its birth and life are well worth recounting. De Beers Consolidated Mines, then the global diamond monopoly, had watched …

A Diamond Is Forever | The Unlikely Saga Of The World’s Greatest Slogan Read More »

EAT Gym Content

Executive Athletic Training – EAT Gym Launches Downtown

Co-founders Charles Thompson and Tyson Staples opened EAT Gym at Spadina & Front in Toronto. Programs serve two athletic varietals: Execs craving superpowers; and athletes needing a better best. It’s not easy writing about high performance athletics while staying away from cliches and overcooked nomenclature. See for yourself if I’ve succeeded. Thanks to Pixelcarve for …

Executive Athletic Training – EAT Gym Launches Downtown Read More »

Thank a Framer 2018

#THANKAFRAMER 2018 – Recruiting Next Gen Framers

HOW TO FOLLOW-UP ON A SUCCESS LIKE #THANKAFRAMER? Last year’s inaugural #THANKAFRAMER campaign lived up to its name. The video earned many millions of views. Framers felt the love and thanked us back in droves. Framer training programs were funded by Norbord, the campaign’s backer, in Houston and Tampa, to speed-up post-hurricane reconstruction. And Norbord …

#THANKAFRAMER 2018 – Recruiting Next Gen Framers Read More »

Scroll to Top