Toronto Copywriter

Freelance Writer

If content is king, well-written content is empire.

Paul Fenn

Writer

Paul primarily services clients in digital advertising, video, branded content, marketing, web development, graphic design, retail and technology. 

Paul’s commercial freelance work consists of ad campaigns, video concepts, websites, stunts, blogs and brochures, products/brands identity, taglines, corporate slogans, positioning statements and brand value guidelines. 

Paul Fenn

Own Your Industry with Content that Caters to Humans & Bots

My profession is applying the power of creative copy and content to help marketing initiatives grow business and expand awareness, online and off. I develop tonality and language to power campaigns delivering excellent ROI. I write words that create desire, provoke action and meet client expectations by packaging a unique selling proposition so it can be absorbed efficiently by people and search engines.

Who is Paul Fenn?

A deeply experienced media-agnostic freelance writer delivering juicy ideas, copy and content for clients in B2C and B2B. Clients come to me to clarify and harness their strengths to grow their prominence or dominance. To become unshackled from ineffective, outdated or dull corporate communications. To apply a well-thought-out brand persona that connects with audiences. And to start conversations and relationships that inspire trust and belief, while growing revenue.

Why work with me?

I offer a quality of workmanship seldom seen anymore. It reflects the depth of briefing I request of you before starting each project. This helps me deliver a wide spectrum of creative and tonality directions, ranging from corporate to clean, pithy to hard-hitting, funny to outright bonkers. I happily let you pull me back, while promising you’ll not lack for creative ideas. I share copywriting work in progress while developing projects, allowing for tweaks on the fly and to minimize revisions later. Turnaround is generally fast.

Content

Content is king. Well-written content is empire.

Like it or not, the well-worn “Content is king” marketing mantra popularized in the early ‘00s remains as valid today as it was back then. As a marketing professional or entrepreneur, you no doubt agree that the need for copywriting to frame a unique selling proposition is vital. But you also need to be certain the content applied to advocate for your enterprise is working just as hard.

Paul Fenn Copywriting
Paul Fenn Copywriting Services

Copywriting

Copywriting vs Content Writing Explained

Copy once described the compelling, seductive language or arguments deployed to close a sale. But that’s changed. Copywriting today is often used to drive actions leading to a sale. These range from encouraging people to sign up for your monthly email and get product updates, to clicking on a link to get more info and, yes, also to buy something.

Content, on the other hand, is considered more informational. It’s used to captivate, inform, entertain and answer questions, all toward its ultimate goal of inciting your targets to make that purchase.

Services

Services

A freelance writing career that spans the globe, multitudes of industries and swaths of disciplines. Just enough fearless clients. An award or thirty.

Copywriting

Concepts & copy for print ads, outdoor, radio, TV, and more recently, websites & digital videos.

Video Scriptwriting

Video Scriptwriting

You have a rough-cut video with no voiceover, or you want to be the sole player in your sector with an actual personality.

Website Content

You love the idea of producing website content, but don't have time or expertise to do it yourself.

Ghost Writing

Ghost Writing

You’re very interesting, but your dyslexic ADHD means you’d rather be surfing Tahiti than writing that autobiography.

Portfolio

Portfolio

If you’re looking for something and don’t see an example of it here, ask me and there’s a good chance I’ll have something close to it.

Take it from me (or don't)

The Latest From The Blog

What is website content
Content Writing
Paul Fenn

What Is Website Content & How You Should Write It

First, what is website content? What gives it pulling and selling power? What makes people want to read and share it? How should you go about creating and using it? Website content consists of the written words, audio and visual and background aspects of a website, as well as the creative aspects – graphic design,

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Ghost Writer
Paul Fenn

How To Find And Hire A Ghostwriter: Some Advice And Hard Truths

Mulling what ghostwriter to hire to write your book? Well, don’t hire me or anyone else before at least reading these few bits of advice on the process. Your experience with a ghostwriter will involve a considerable investment of your money, time and soul, so you’ll want to be methodical in your hunt to find

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Copywriting
Paul Fenn

How To Start A Copywriting Business (Assuming You Can Write)

This quick, dirty and slightly sneaky guide to starting a copywriting business assumes you already have experience writing in a professional capacity. Then again, given how social media has started stealing from traditional advertising’s media preferences and expenditures, you don’t necessarily need to know how to write like an old-school copywriter to do this kind

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Portfolio
Paul Fenn

Writing On Weed: Norleaf Foods Launches

I was brought in by jib to write the new website for a new company in a new industry looking at a new world of opportunity. That company, which I also named, is Norleaf Foods Inc. Norleaf is developing a product line of natural and organic baked edibles to be launched to consumers and white

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Don't be Shy

Contact

Get a quote, check on availability or just run an idea by me. I’ll get back to you within a day.

General Inquiries​

Paul Fenn
Freelance Writer, Creative Director

(647) 296-6006

Ontario, Canada

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