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Saponetti cleans up in Toronto

Turns out, recycling sucks.

This fresh, new startup delivers all kinds of high-quality, nicely scented and non-scented housecleaning, laundry and body washes to Toronto homes in mason jars, which they collect and reuse when they visit you next time. You pour the mason jars’ contents into your existing plastic soap containers and keep reusing them. Why do this? Because, as you may not know, recycling ain’t nearly as green as we’re told it is.

Saponetti stops the recycling cycle cold.

https://www.saponetti.ca/

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Upsiide’s Automatic Website

New Website Automates Market Research

A recent project with jib.ca to word together a great idea — user-directed market research, at both the client and consumer levels.

https://upsiide.com/

Upsiide.com

Zinata – Brave new company gets bold new website

Collaborative of deeply experienced supply chain experts

They learned their craft working with big names like P&G, and call themselves “the anti-consultants”. I met the principles of Zinata for my briefing and was most impressed with their brilliance and BS-free approach to a very BS-freighted industry. Here’s the site I wrote — with an absolute minimum of corporate gibberish. It was my first time working with anti-consultants. I recommend it.

www.zinata.com

Zinata2

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Bradlee Ryall Golf Academy – New Website

Bradlee Ryall – Elevating The Teaching of Golf

Bradlee Ryall, championship golfer and legendary instructor, operates the leading golf academy in the region. His operations span six golf courses throughout the western Greater Toronto Area and Southern Ontario. I was brought in to meet the man, absorb his impressive story, and write the copy for the new site. Bradlee likes a bit of humour, which makes frequent appearances on the site. And Jib.ca’s designers knocked this project right out of the, um, fairway.

http://bradleeryall.com/

Bradlee Ryall Golf Academy Landing Page

Bradlee Ryall Golf Academy Sample Page

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Malivoire Wine Print Campaign

Mini Print Campaign for the Niagara Vintner’s Guilty Men, Gamay and Lady Bug Labels

Another joint production between myself and Richard Marazzi Design for Malivoire Wines. (Richard photoshopped each ad into a page from Now magazine to show ‘em at work before they ran.)

Malivoire Guilty Men Red Wine

Malivoire Lady Bug Rose

Malivoire Gamay Red Wine

Kingsway College School Video

I developed the concept and script for this Toronto private school’s video. It thanked financial contributors for their generosity. Execution by Richard Marazzi Design.

Video for ingredients house L.V. Lomas

I came up with the concept and script

Produced by Jackson Marketing

Geneva Centre for Autism Video

How The Autists helps

Toronto’s Geneva Centre for Autism commissioned me to produce a video to screen at The Autists fundraiser in spring 2015. Its purpose: Show how the money helps teens and young adults prepare to live independently, enter the workforce, maybe even run their own businesses. Camera, lighting and sound by Darcy Muenchrath. Edited by Greg Feir.

Targeted Direct – iMason’s BoardWorks

DM helps large Canadian corporations clip into boardroom software

I worked with DM specialists Baker Vandertuin on this fine piece for Toronto software developers iMason. Components: Hotwire carabiner packaged in folding print piece | Belly band | Computer parts envelope | Quantity : 500

Cool Climate Chardonnay Festival Poster Campaign

Posted in Southern Ontario LCBO outlets,  2014