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Harley-Davidson’s Top 20 Routes in Canada

How Harley will celebrate its first 100 years in Canada.

Canada's Top 20 Motorcycling Routes Quebec

Canada’s Top 20 Motorcycling Routes began as an idea within an idea.

H-D Canada decided to celebrate its big anniversary with a contest for a free special edition bike. It involves contestants visiting as many Canadian H-D dealers as possible and riding as many miles on the 20 routes as possible. All of it gets logged on motorcycle website EatSleepRIDE’s own smartphone app. The rider with the most visits and Top 20 miles ridden wins a new Street Glide Special.


Canada's Top 20 Motorcycling Routes Newfoundland


Riders made it happen

I started by putting out a call to inmates to contribute on massive adventure motorcycle website And also by researching routes myself. Each had to be under six hours duration and mostly on tar, to be H-D friendly. The ADV guys fired many pages of responses that continue to come in.

Once I settled on the 20 best, I plotted them on EatSleepRIDE’s Google-based mapping program, wrote up an intro of each with features, what-to-dos and then posted the whole thing.

Now, if I could only find the time to get out and ride ‘em.

Mexican Overdrive clears quarter & semi-finals in scriptwriting contest

STOKED! My speculative 1-hour pilot “Mexican Overdrive” has been selected as a quarter & semi-finalist in the respected Los Angeles TV screenwriting contest.

Frankly, I’m shocked. This was my first-ever crack TV screenwriting.

The winner of the Stage 32 Happy Writers TV Writing Contest receives a plane ticket to Los Angeles, a meeting with Anonymous Content, Gersh, Management SGC and a 1-year mentorship with Mickey Fisher, writer/creator of Steven Spielberg executive produced TV show “Extant”.

That be me on the bottom of the screenshot.

Stage 32 Happy Writers TV Writing Contest Semis

Years ago, I took a course called “Writing the One-Hour Screenplay” at the Television Corporation of Singapore. Taught by an LA screenwriter, the idea was to learn the craft while completing a script. If TCS liked your chops, you got offered a job writing their home-brewed TV series. I was offered a job, which I turned down because writing ads better suited my lo-test attention span.

Then, in bleakest February ’16, I started a short story about a fed-up US diplomat who ditches his life, wife and career, buys a dualsport motorcycle and escapes DC to Mexico (not at all remotely autobiographical!). It morphed into a TV screenplay and episode outlines for a first season. I submitted it to two screenwriting contests, with a title change and substantial edit between them. Stage 32 was the latter.

Finalists are announced March 8/17. Winners announced March 23/17.

Whether semi finalist, finalist or winner — to get this far feels fantastic and provides much fire to push on.

TripleClamp Moto: Retrofittable Motorcycle Perfection


TripleClampMoto Logo Horizontal

I’ve started a side hustle with a couple of Toronto motorcycle hooligans.

Our company, Tripleclamp Moto, engineers improvements that address flaws and weaknesses on dirt/enduro, adventure and touring bikes.

We’ve started with solutions for our own bikes, three Austrian-made KTM enduro (street legal, fully offroad-capable) models: the 950 Super Enduro R, the 950/990 Adventure and the 450EXC. Landing Page


These are all insanely accomplished machines that KTM engineered a hair or two short of perfection. We’ve made perfecting them our initial mission.

As time and sales permit, TripleClamp Moto will focus its attention on other makes & models.

We 3D design and print each prototype, then field test it hard. Once proven, we manufacture it as locally as possible, name it, and add it to our product lineup.

Our first product is the ErzBURGER. It’s named after the Erzberg Rodeo, a certifiably bonkers Austrian “hard enduro” race that KTM’s 950cc LC8 engine won, thus acquiring instant legend status. Products


The ErzBURGER is a pair of 3D-printed ABS plastic brackets that enable 950 Super Enduro R owners to easily retrofit a powerful headlight (Baja Designs XL Series) into the stock headlight housing. Translation: Everything to approx. 600ft ahead is lit up like it’s lunchtime. ErzBURGER


We have six more products in development and more percolating in our collective unconscious.

My responsibilities include naming/branding the company, writing our shopify website, collaborating on new product design/naming with my partners and running social media.


Upsiide’s Automatic Website

New Website Automates Market Research

A recent project with to word together a great idea — user directed market research, at both the client and consumer levels.

Not just your ad copy bitch: I write motorcycles

Half a decade given over to


I started my love affair with motorcycles when I was about 14, when a friend let me try his fully modded Yamaha RD400. The power hooked me, but I knew I was too immature to live very long as a motorcycle owner. So I left that till more recently.

I’ve been working with moto-website EatSleepRIDE since they made me guest editor-in-chief in 2011, some two years after I bought my first bike brand new, a 2009 BMW F800GS dualsport.

During those three months, and really ever since, they’ve given me the luxury of writing about whatever I wanted, as long as it was motorcycles. Most writers never get such opportunities at any publication, let alone one covering the most fun topic of all — which is motorcycles. Sex writing is fun, too, but much tougher to get right. And as the saying goes, every generation thinks it invented sex, and sex writing, so I went with bikes and bike writing (which no one claims they invented).

Over the years I’ve covered a huge array of stuff I knew virtually nothing about, faking it till it seemed I was making it. I had to fake it because motorcycles is a massive affair, like politics or boats or fashion, with its own language, energy, attitude and opportunities for a writer. I did some work of which I’m quite proud.

There was the obit on young Italian MotoGP racer Marco Simoncelli (shown below), sadly killed in action at the Sepang, Malaysia race, five years ago this week. That piece got the most hits any article on the site ever had until then.


I’ve done multiple bike and gear reviews including on the gorgeous Ducati Multistrada 1200S Adventure, the mad Ducati XDiavel Cruiser, the refined Yamaha Super Tenere ES, and most recently the luxurious Harley-Davidson Street Glide Special.


I covered the government’s announcement that it would begin euthanizing left lane hogs, lobbied Toronto City Hall to not initiate parking fees for bikes, told my favourite stolen Kawasaki 900 story, and invented things like International Two-Stroke Appreciation Day and Human of the Month.


The EatSleepRIDE experience has opened exceptional new chapters of adventure and danger for me. I was recently invited by Traction, a sumptuously written offroad motorcycle magazine to test-ride four KTM 250 dirtbikes (fun, painful), and to write my thoughts on owning the 100hp KTM 950 Super Enduro R (see above and below), the world’s most powerful, and bonkers, road-legal dirtbike.


I’m posting this here because there are sides to my authorial output that my clients and prospects know nothing about, and they ought to. They should also know that this stuff keeps me humble — a key thing for all writers to be — because sometimes I hit trees and they win (see below).


Zinata – Brave new company gets bold new website

Collaborative of deeply experienced supply chain experts

They learned their craft working with big names like P&G, and call themselves “the anti-consultants”. I met the principles of Zinata for my briefing and was most impressed with their brilliance and BS-free approach to a very BS-freighted industry. Here’s the site I wrote — with an absolute minimum of corporate gibberish. It was my first time working with anti-consultants. I recommend it.


Zinata 3

Zinata 1





Bradlee Ryall Golf Academy – New Website

Bradlee Ryall – Elevating The Teaching of Golf

Bradlee Ryall, championship golfer and legendary instructor, operates the leading golf academy in the region. His operations span six golf courses throughout the western Greater Toronto Area and Southern Ontario. I was brought in to meet the man, absorb his impressive story, and write the copy for the new site. Bradlee likes a bit of humour, which makes frequent appearances on the site. And’s designers knocked this project right out of the, um, fairway.

Bradlee Ryall Golf Academy Landing Page

Bradlee Ryall Golf Academy Sample Page

Screen Shot 2016-10-18 at 11.49.48 AM


Malivoire Wine Print Campaign

Mini Print Campaign for the Niagara Vintner’s Guilty Men, Gamay and Lady Bug Labels

Another joint production between myself and Richard Marazzi Design for Malivoire Wines. (Richard photoshopped each ad into a page from Now magazine to show ‘em at work before they ran.)

Malivoire Guilty Men Red Wine

Malivoire Lady Bug Rose

Malivoire Gamay Red Wine

Kingsway College School Video

I developed the concept and script for this Toronto private school’s video. It thanked financial contributors for their generosity. Execution by Richard Marazzi Design.

Video for ingredients house L.V. Lomas

I came up with the concept and script

Produced by Jackson Marketing